Your attention span is like a watermelon

180px-watermelonsAccording to Wiki, your attention span is the amount of time you can concentrate on a task without becoming distracted. Your ability to focus attention on a task is related to your success in achieving your goals.

As presenters we are relying on our audience’s attention to stay focused on our presentation, learn our key messages and act on our takeaways.

But just how realistic is this?

Not very. Take a look around. Nobody is listening. They are not paying attention to you. They are not focused on your presentation, your messages or takeaways.  Their attention span is more like this:


It’s fragmented. In bits and pieces.  And it’s not their fault. So what are you going to so about it? As a presenter of information you are responsible for getting your messages across. If the audience don’t get the point. It’s your fault.  If they become distracted, bored or dis-engaged during your presentation. It’s your bad.

So what can you do to stop this (frightening) possibility from occurring.  First, understand more about attention spans.

Read more tips and articles on attention spans here.

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