Product Launch like an Executive – Memorable product launches Part 3

preparing-rehearsal-video-camera-and-man1In part three of this three part look at product launches, we will build on “Less is More” as featured in Part 1 here and Taglines in Part 2.

Rehearse, rehearse, rehearse

One of the most overlooked part of a presentation preparation is the rehearsal. Most presenters think making a slide deck is enough. Or silently clicking through slides. While others may deliver it out aloud while alone in the office. Any rehearsal is good rehearsal, but the best type is putting yourself in the actual same situation that you will face on the day.

Jobs is a role model as he conducts live on-stage rehearsals to ensure every aspect is thought through from start until finish. He is known for putting in hours at a time in the days leading up to the big day. This has helped create a culture of presentation prowess in Apple that showed in the launches that were given by Job’s colleagues in his absence due to surgery. Are you a role-model for presenting in your company?

Allocate one whole day before your next big presentation and spend the day rehearsing in a live environment with your slides, projector, and clicker ideally on the actually stage that you will deliver the product launch. If there is a question and answer section in your presentation, rehearse that too by inviting your team members to fire questions at you from the floor. Time spent in live rehearsal will show when you deliver with style on the day.
Make sure you don’t sell your next product short by cutting corners on the big presentation launch. Investing time to deliver a visually stimulating, tagline-rich message will allow all your stakeholders to walk away with an easy-to-remember message. A good presentation can then be passed onto your sales team to use in front of key accounts and helps your marketing team push a consistent powerful message through your usual marketing channels. An added benefit will be that your high standards of presentation preparation will trickle down to your team members.


Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter – 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.

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