Executive Branding: Three Steps to build a senior management career Part 3 of 3 : Project your Image

roseef_1528To view the other steps in this series, see Part 1 ‘Find your passion’ and Part 2 ‘Uncover your unique value’ .

Project an unique passion

Most executives have never paused to think what image they are projecting.

Although most will have opinions on how others come across! It can be a lot tougher to apply that same thinking inwardly. Work with the executive to see if their actions are in tune with their personal brand? If they desire a fast track career and promotion, is their personal hygiene and dress sense in tune with a high powered executive?

Articulate personal brand

Since the days of Dale Carnegie, one skill which every man, woman and child should learn is the art of effective public speaking. The ability to stand up in front of others and express thoughts clearly and with purpose is invaluable in both career and family life. Encourage the executive to find opportunities to speak with people about their passion. Examples include volunteering to start an interest group inside the company or community.

This article has looked at the importance of building a personal brand. First, get in touch with passions as they are the foundation for becoming an authentic brand. Then, work on identifying unique value, as the more integrated passion and unique value are, the clearer the personal brand becomes. Finally, project and articulate the brand image.


Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter – 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit http://www.oneminutepresenter.com/blog

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.

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