Executive Presence for CFOs in China Part 2 of 3 : Positive Image Projection

340x_lewis-booth-cfo-ford This is part 2 of a three part posting on building executive presence. For part 1 please click here.

Executive presence can be created by looking at it from three perspectives : executive credibility, positive image projection and executive connections. This posting will look at the second perspective:

Positive image projection

In today’s world of ever-present media, sounding good is an essential part of becoming an executive with presence. Many up-and-coming executives from technical disciplines, such as finance or IT, find this daunting. This can be due to the nature of what has made them successful. A strong focus on accuracy in numbers or minute details in coding are not the best preparation for being an outgoing charismatic executive. As executives move up the ladder into key roles, like finance director, CFO and regional roles, there is an expectation that they can handle public occasions.

A CFO needs to mix with potential clients at networking functions, present a case to regulators and handle media questions. Sounding confident, presenting concisely and managing questions are all stock-in-trade for a successful executive. This can be a big jump for many managers. So many take crash-courses in working with media or work with coaches to bolster their skills and confidence in personal expression.

Start with low-risk environments and if necessary bring in a mentor or HR partner to guide the finance executive into roles and situations where they need to stand up and present a clear message. This support is essential to create self-confidence in the executive. Small wins should be recognized and regular feedback given to the executive. Also, specific suggestions to improve their projection should be an important part of this feedback.

For part three click here.

Resource box:

Warwick John Fahy coaches senior finance executives to influence key stakeholders, like clients, regulators, and investors with the Wheel of Influence. 

Warwick is the author of the acclaimed book, The One Minute Presenter – 8 steps to successful business presentations in a short attention span world.


Copyright 2010 Warwick John Fahy All rights reserved.

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