An essential part of business presenting is having a clear message and making sure that the audience come away with the same message you intended to deliver.
In the pop music world where it’s fair to say most people have short attention spans, we can learn a lot from pop diva Lady Gaga. Recently Lady Gaga managed to take a stand against an issue and at the same time mention her new album numerous times (Born this Way) and still arouse the love / hate responses she is known for. One article on Lady Gaga had over three thousand comments. Not many blogs can rival that response!
So what can we learn from Lady Gaga:
1. Clearly define the issue.
Lady Gaga starts off with a succinct definition:
“The funny thing is that some people reduce freedom to a brand,” Gaga said between tears.
This is a great tagline (with pop diva emotion) that positions her against her pop rivals. By clearly defining the issue, she is now ready to lay out her position.
2. Give your opinion on the issue
Lady Gaga now states her opinion on this pressing issue:
“They think that it’s trendy now to be free. They think it’s trendy to be excited about your identity. When in truth, there is nothing trendy about ‘Born This Way.”
Did you notice the beautiful bridge to her album. Sentence starts with talking about the issue and ends with bringing the attention to her key message – which in this case is her album.
Now, having made the segue, it’s time to hammer home the message:
3. Deliver your message vividly
A powerful way to connect with an audience is to use a metaphor:
“‘Born This Way’ is a spirit, and it is this connection that we all share.”
This metaphor has now linked her message to the audience. Now it’s time to get vivid and have a dig at her pop rivals:
“It is something so much deeper than a wig or a lipstick or an outfit or a [expletive] meat dress. ‘Born This Way’ is about us, ‘Born This Way’ is about what keeps us up at night and makes us afraid.”
Injecting emotion and making her message relevant to people’s lives is another technique that business presenters can use although probably in a toned down fashion.
So while you may not know who Lady Gaga is or whether you love or hate her, make sure that you take away these important lessons:
1. Clearly define your issue
2. Give a direct opinion
3. Use vivid language to deliver your message