James Lavenson owned a marketing and advertising company before being invited to become a senior management executive with Sonesta International Hotels. He was given responsibility for the company’s hotel and food interests. For the last three years of that period he was president and chief executive officer of the chain’s ‘flagship’, the famous Plaza Hotel in New York City. Unprofitable in the year before his appointment, the Plaza was profitable each year of Lavenson’s tenure until it was sold in February 1975 to Western International Hotels.
Read Mr Lavenson’s speech here with highlighted comments which show the presenting skills that he is inserting to make his delivery an engaging and humourous speech. There are also several lessons that could be applied into your hotel business.
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