http://www.oneminutepresenter.com 8 steps to successful business presentations in a short attention span world Sat, 30 Jan 2010 00:55:45 +0000 http://backend.userland.com/rss092 en A great resource for executive presentations can be found on CNBC's web site under their video section. Regularly updated, it features short interviews with leading executives and commentators.  Take a look at some very good and some not so impressive interview. Link to the video section here. http://www.oneminutepresenter.com/2010/01/good-resource-for-senior-executive-interviews/ The new iPad by Rebecca Hong Steve Jobs is my favorite presenter for his ability to get his message across so clearly and effectively. I love listening to his commencement speech in Stanford University entitled “Stay Hungry Stay Foolish”. This morning I listened to Steve's iPad product launch presentation. ... http://www.oneminutepresenter.com/2010/01/ipad-product-launch-what-makes-steve-jobs-a-great-presenter/ While I am coaching senior executives, I often mention that an audience's attention span is around 10 minutes. This means that when you deliver a business presentation you need to continually engage and interact with the audience. Here is an article in the Times of India that shows another reason ... http://www.oneminutepresenter.com/2010/01/poll-shows-university-students-attention-is-10-minutes/ Good example of how a tagline can work to wrap up an advertisment. Honda do a good job here with their visuals and the tagline sums up the whole one minute advertisment. http://www.oneminutepresenter.com/2010/01/honda-tagline-we-put-everything-we-do-in-everything-we-do/ I have written before about six word stories and today I saw an example of one from the Department for schools, children and families in the UK. They have launched a campaign on internet safety which intends to teach young children how to stay safe while using the internet. Their ... http://www.oneminutepresenter.com/2009/12/writing-taglines-that-are-memorable/ [caption id="attachment_650" align="alignleft" width="150" caption="Vary your energy"][/caption] Even a well framed and messaged presentation delivered in a monotonous and disinterested manner will be poorly received. Executives (and all presenters) have a bubble within which they are comfortable. It has been successful to get them to where they are today. However, I ... http://www.oneminutepresenter.com/2009/12/vary-your-lifeforce/ [caption id="attachment_644" align="alignleft" width="230" caption="Tagline them"][/caption] Have you ever been asked to prepare a 40 minute presentation and then just before you come in to deliver it, be asked to 'slim it down' to 20 minutes?! I mean what are you meant to do? Speak twice as fast? Cut out ... http://www.oneminutepresenter.com/2009/12/tagline-your-messages/ [caption id="attachment_637" align="alignleft" width="150" caption="Frame It"][/caption] When facing an executive audience, such as a board of directors, you need to help them understand the scope of your presentation for two reasons. Firstly, busy executives have so many issues swirling around their heads that you cannot assume that they know the scope ... http://www.oneminutepresenter.com/2009/12/frame-your-presentation/ [caption id="attachment_611" align="alignleft" width="150" caption="Simplicity Sells"][/caption] With the rise of the over 50s as a demographic that marketers would like to target, finally we have computer makers designing a computer for people who are not comfortable negotiating a complex file management system or a desktop full of icons. Simplicity Computers have introduced ... http://www.oneminutepresenter.com/2009/11/simplicity-sells/ [caption id="attachment_604" align="alignleft" width="150" caption="Meditation can improve your concentration"][/caption] With the need to multi-task and sift through a never-ending flow of information, we have adapted - with the help of technology - to become more skillful at darting our attention spans from point to point.  From an email, to the mobile ... http://www.oneminutepresenter.com/2009/11/how-can-you-improve-your-attention-span/