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How to handle mobile phones during presentations Part 3 of 3: The Extreme Approach

smashed-mobile-phoneYou can read Part 1 on Ground Rules here and Part 2 on Incentives here.

Extreme Examples to Stop Mobile Phone use
While these suggestions will help most business settings, sometimes a presenter will adopt an extreme position to make their point. These high risk approaches can really make an impact but when done well add to the overall impact of your presentation.

For example, one presenter started a presentation by pulling out a mobile phone, placed the phone into a padded envelope, dropped the envelope to the floor, stomped on it repeatedly, picked the envelope back up, and then threw it to the back of the hall. He smiled politely and asked if anyone in the room had another device he could practice on. If so, all they had to do was let it make any noise during his presentation.
The outcome was that with over 200 people in the room for a two-hour presentation, there was not a single instance of a phone ringing, beeping, or even buzzing.  The key to  these extreme approaches is a certain sense of humour so choose them with care.

Remember as a presenter you need to keep the audience on your side, so while mobile phones ringing in meetings are an irritation, they are a fact of life. Set ground rules, keep a sense of humour and don’t react to a phone ringing in an angry way.

RESOURCE BOX

Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter - 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit http://www.oneminutepresenter.com/blog

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.

How to handle mobile phones during presentations Part 2 of 3: “Incentives” to stop mobile phones ringing

carrot_psfYou can read Part 1 on Ground Rules here.

“Incentives” to stop mobile phones ringing
A ground rule is only as good as the audience’s willingness to follow it. Mobile phones are such a personal device that many people will not cooperate or simply will forget to switch it to silent.  What can a business presenter do when a mobile phone goes off in a meeting – and still keep rapport with the audience?

In some Western cultures, presenters have tried this incentive:
“Anyone whose phone rings during a meeting buys a round of beers that night for everyone in the meeting”. In a meeting with many participants that is large motivator. The only opt out clause is if the person takes a call to close a big deal, in which case they would be expected to to celebrate the deal.

In certain cultures, the disapproval of the presenter or trainer can be a motivator.  The caveat here is that you have to know the line that you can’t cross with your audience. If you insult them or look down on them or become a dictator then you’re going to find it difficult to get things done with them.

One method is to stop speaking when the phone rings. This signals to the participants that you have been interrupted and can’t continue until the distraction is eliminated. Don’t call out the person’s name or even look in their direction. Keep calm and smile. When the phone is switched off, simply say “Thank you” and move on.

RESOURCE BOX

Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter - 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit http://www.oneminutepresenter.com/blog

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.

How to handle mobile phones during presentations Part 1 of 3: Set Ground Rules

on-the-dayFor anyone who has run a meeting or given a presentation to a group, the sound of a mobile phone going off is one of those annoying but common interruptions. What can business presenters do to minimize these distractions?

This article will look at setting ground rules.

Ground Rules
Although you may never completely stop the use of mobile phones in larger meetings, you can let the audience know what the meeting’s expectations are. This can be done by the host or MC of the meeting, written on a flipchart or computer slide. A simple ground rule can reduce the number of distractions.

At the beginning of the presentation, take out your mobile phone, show it to the audience and ask them to switch it to vibrate or silent mode. Explain that when an important call is received, they should step outside the room to take the call.

Good presenters also  take this opportunity to explain that the purpose of this ground rule is not to stop the audience conducting their important business but to show respect and politeness for the other audience members. This not only reduces resistance to your ground rule but also elevates the audience to a higher place where they show respect and courtesy for other participants.

Explain to the audience that there will be a ten minute break every hour, and so they can take calls and call back then. This will also reduce the need for immediate calls.


RESOURCE BOX

Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter - 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit http://www.oneminutepresenter.com/blog

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.

Theater Rehearsals: What Executive Presenters Must Know Part 5 of 5: Dress rehearsal

dress-rehearsalTo view the other steps in this series, see Step 1 “Script read through” , Step 2 “Run Through”, Step 3 “Cue to Cue” and Step 4 “Top and Tails”

Step 5: Dress rehearsal
On the day, regardless of what time the presentation is due to start, schedule time for a dress rehearsal. Rehearse in the same room if possible using all the technology planned and microphones needed. This final run through boosts confidence for the live version. The second delivery of the day will be smoother and appear more natural.

Most business presenters skip this step because they start to feel self-conscious of presenting to only a few people, rather than a whole audience. But surely, if you can’t feel comfortable with a small group, how can you scale up to the large one?

Don’t worry about what this small audience are thinking, because chances are they are thinking how professional and thorough you are as a presenter!

Related Articles:

iPad product launch: What Makes Steve Jobs a Great Presenter?

RESOURCE BOX

Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter - 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit http://www.oneminutepresenter.com/blog

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.

Theater Rehearsals: What Executive Presenters Must Know Part 4 of 5: Step 4 : Tops and Tails

To view the other steps in this series, see Step 1 “Script read through” , Step 2 “Run Through” and Step 3 “Cue to Cue”

Step 4 : Tops and Tails
The two most important parts of a presentation are the opening and closing. Both parts attract the greatest audience attention and are the best opportunities to deliver a takeaway message. They are often delivered at a higher level of authority and punch. Take the opening two minutes and rehearse as a stand-alone section. Record it and while listening to the recording, look for ways to make the delivery more impactful. Use crisper and sharper words. Make a closer connection to the audience with words they relate with. Likewise, repeat this approach with the closing. This is the final chance to convey the message and leave the audience with a positive impression.

Related articles:

iPad product launch: What Makes Steve Jobs a Great Presenter?

RESOURCE BOX

Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter - 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit http://www.oneminutepresenter.com/blog

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.

Theater Rehearsals: What Executive Presenters Must Know Part 3 of 5: Cue-to-Cue

cue-to-cue

To view the other steps in this series, see Step 1 “Script read through” and Step 2 “Run Through”

Step 3: Cue-to-Cue
Always plan a technology check for all types of presentation. For smaller conference room presentations, go at least a couple of hours before to connect your computer to the projector, test the sound and video and ensure the mouse clicker works. For larger settings, arrive the day before and work with technicans in the venue. Spend time on the stage and walk around planning where to start, how to move on the stage and where to finish. Rehearse a couple of sections of the presentation with a microphone to hear what vocal volume is needed to fill the room.

Related articles:

Do you hate rehearsing?

Vary your Lifeforce

Product Launch like an Executive - Memorable product launches Part 3

RESOURCE BOX

Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter - 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit http://www.oneminutepresenter.com/blog

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.

Theater Rehearsals: What Executive Presenters Must Know Part 2 of 5: Run Through

run-throughs-bw

To see Step 1, click here.

Step 2: Run Through

With an outline in hand it’s time to have a run through. This should be rehearsed until the content is memorized. Find blocks of rehearsal time. Instead of going to a restaurant at lunch, grab a sandwich and take a walk in the park. While walking around, talk through the presentation without looking at notes. Speak it out while driving into work, or book a meeting room to practice the delivery. The key here is that it should be spoken aloud as new ideas will arise while the delivery becomes smoother. Don’t use a computer or any slides at this point. The aim is to be 100% comfortable with the flow and content.

This is the step often overlooked by business presenters. Master this step and you will be confident that you know your content forwards and backwards.

Related Articles:

Product Launch like an Executive - Memorable product launches with taglines Part 2

Executive Presence: Memorize your content with taglines

Writing taglines that are memorable

RESOURCE BOX

Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter - 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit http://www.oneminutepresenter.com/blog

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.

Theater Rehearsals: What Executive Presenters Must Know Part 1 of 5: Script Read Through

One of the most common excuses that executives use before they deliver presentations is that they are not prepared: The board of directors are filling up the meeting room before the annual strategy review session. The financial director comes up and says he doesn’t think he is prepared for the presentation. What impact does this have on his credibility? Business presenters often spend hours preparing PowerPoint slides only to deliver a low-energy dull presentation in front of the people who will be deciding their promotion prospects later in the day. Executives can learn from the theater world. Over the next few blogs we have five steps to guarantee a winning presentation.

Step 1: Script read through

At the start of rehearsals, actors read through their scripts, first alone, and then with the other actors. Script mastery is just the first step in their performance preparation. Most business presenters struggle to get to this step, often unable to have a coherent presentation on the day of delivery. The presentation must have a clear overall message, and the content clearly separated into distinctly different ideas. An opening that sets the context and engages the audiences by addressing their most pressing concerns. A body that divides the content into separate sections or to use a theater word “scenes”. A closing that brings all the content together into a clear outcome, reinforces the overall message and moves the audiences into the next part of the meeting, often the question and answer session. An important tip to remember is that at this stage the script or outline does not need to be perfect. There is still opportunity to modify during the next steps.

RESOURCE BOX

Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter - 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit http://www.oneminutepresenter.com/blog

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.

Product Launch like an Executive - Memorable product launches Part 3

preparing-rehearsal-video-camera-and-man1In part three of this three part look at product launches, we will build on “Less is More” as featured in Part 1 here and Taglines in Part 2.

Rehearse, rehearse, rehearse

One of the most overlooked part of a presentation preparation is the rehearsal. Most presenters think making a slide deck is enough. Or silently clicking through slides. While others may deliver it out aloud while alone in the office. Any rehearsal is good rehearsal, but the best type is putting yourself in the actual same situation that you will face on the day.

Jobs is a role model as he conducts live on-stage rehearsals to ensure every aspect is thought through from start until finish. He is known for putting in hours at a time in the days leading up to the big day. This has helped create a culture of presentation prowess in Apple that showed in the launches that were given by Job’s colleagues in his absence due to surgery. Are you a role-model for presenting in your company?

Allocate one whole day before your next big presentation and spend the day rehearsing in a live environment with your slides, projector, and clicker ideally on the actually stage that you will deliver the product launch. If there is a question and answer section in your presentation, rehearse that too by inviting your team members to fire questions at you from the floor. Time spent in live rehearsal will show when you deliver with style on the day.
Make sure you don’t sell your next product short by cutting corners on the big presentation launch. Investing time to deliver a visually stimulating, tagline-rich message will allow all your stakeholders to walk away with an easy-to-remember message. A good presentation can then be passed onto your sales team to use in front of key accounts and helps your marketing team push a consistent powerful message through your usual marketing channels. An added benefit will be that your high standards of presentation preparation will trickle down to your team members.

RESOURCE BOX

Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter - 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit http://www.oneminutepresenter.com/blog

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.

Product Launch like an Executive - Memorable product launches with taglines Part 2

preparing-tagline-fingerprint-idIn part two of this three part look at product launches, we will build on “Less is More” as featured in Part 1 here.

Tagline with word pictures

While pictures help to make a presentation more memorable, having a tagline can push recall even higher. A tagline is a one line description which sums up your key message. For example, the MacBook Air was described as “the world’s thinnest notebook”. You may not remember all the technical specifications but you if you remember the tagline, you understand why the product is special. And let’s face it, if you are really interested in the tech spec, visit the product’s web site.

Every product and service can use this approach. When 37signals launched their project management online software, Basecamp, their tagline was “the better way to get projects done.” Taglines are simple and easy to pass on to your clients, sales team and media.

While a good headline tagline will help your audience remembers your product uniqueness, you can add word pictures to other parts of your content. This turns your presentation into a more visual one. At the iPod launch, Jobs described it as ‘the size of a deck of cards.” This was accompanied by a picture of a deck of cards. This word-picture is much more memorable than giving the dimensions of the product as many technical presentations tend to do. Look for ways to highly key features and benefits with word pictures and taglines.

RESOURCE BOX

Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter - 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit http://www.oneminutepresenter.com/blog

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.