Tag Archive for 'listening'

Hotels: How are you engaging with your ‘digital’ guests?

Young beautiful happy smiling woman using a la...

All communication involves two parties. Today, hotels are having to adapt with increasingly web savvy guests who review sites like Tripadvisor.com before they book. Customer reviews are an important part of these sites. Are you listening to your guests? And how are you engaging with them?

All successful presenters have highly honed listening skills which they use to adapt and tailor their message for the audience that they wish to reach. For example, a salesperson hears an off-hand comment from a potential corporate client in the small talk before a meeting about how they were disappointed with another property’s responsiveness to minor changes in the build up to an important event. The salesperson – when talking about their service – could use this as an anecdote. For example, highlighting that they offer their corporate clients a dedicated hotel representative who promises same day response to all changes or questions in the weeks leading up to an event. This brings out the disappointment which the client had previously and solves it with a clear promise and commitment. The sales person could then go further and introduce their service team to the client, again emphasising their service promise.

The more frequently a presenter can match their strengths to specific questions or problems that the client wishes to solve, the more likely they are to engage and keep the audience’s attention throughout the presentation. Importantly in a sales pitch this will increase the chance of a sale.

Similarly, in the online world, it is important for hotels to engage with their guest’s feedback – both good and bad. A potential guest is more likely to forgive a poor review if the hotel comes back with a reasonable explanation about how they have improved or solved that problem – while avoiding the trap of making excuses or blaming some policy or procedure or third party.

How are you engaging with your online guests? To read an excllent article, click here to read Daniel Craig’s interview with Jean-Luc Chrétien, Executive VP Marketing & Distribution, Accor.

About the Author

Warwick J Fahy

“I work with high-potential senior executives who need to be more confident and influential with their key stakeholders. I help the executive quickly and powerfully express their opinions into message based presentations – even when under pressure.”  Learn more about who I help here.

Warwick is the author of “The One Minute Presenter: 8 steps to successful business presentations in a short attention span world”.

Now available on Amazon.com.

Sign up to “52 Tips to more confident public speaking” newsletter at www.warwickjohnfahy.com

Listen like an Executive – A three step process to improve your career progression

listening-skills2 The popular TV show House features a genius doctor whose abrasive manner clashes with patients. It’s great entertainment although it’s amazing House doesn’t get sued every week! In Blink, Malcolm Gladwell showed how doctors with poorer interpersonal skills got sued more than doctors who were liked by their patients. Spending an average of three minutes more with patients and engaging them with active listening was key to not being sued. Listening is a key skill that all executives can improve. It may be the difference between the next promotion and a frustrating performance review.

Poor listening is costing business

Every executive position needs “good communication skills”, but very few stipulate that “good listening skills” are essential to the position. The high cost of not listening in business is not easily measured. But ask any executive about the management issues they face on a daily basis and poor listening skills are often at the root: A key client is upset when their feedback is not acted upon by your service team and now they are re-evaluating your account. Despite a long executive meeting, the CEO’s key messages are not implemented. A high potential executive hands in her notice unexpectedly hinting at the poor communication skills of her manager. The list and cost to business goes on.

Active listening is the key

As Ernest Hemingway said, “When people talk, listen completely. Most people never listen.” The reason why listening is a weaker skill is clear. At school, we are taught to speak, read, and write but never to listen. Good listening is not passive, it requires a leader to concentrate on listening intently and not drift away with thoughts of their own, especially if they don’t agree with the speaker.

The purpose of active listening is to show respect to the speaker, understand how the speaker is feeling and finally what are the facts that they are conveying. Speaker, feelings and content in that order. Nothing is more flattering than listening with 100% of your attention. In a short attention span world, how many times have you been speaking to someone who is glancing at their computer screen, mobile device or watch? Your opinion of them goes down and your productivity often follows. Let’s see an easy three-step process you can follow.

The three-step listening process

Executives who rise to the very top are those who realize communication is their job, not only a skill needed as part of their job description. Successful leaders depend on strong relationships and relationships are built on clear communications. Active listening is an essential part of the puzzle.

Step 1 : Listen with all your attention

Active listening requires both non-verbal and verbal skills. Make eye-contact with the speaker, adjust your body position so that you are facing the speaker. This shows your attention is directed to the speaker. While listening, you can nod your head from time to time. These all show respect to the speaker.

Listening is not a one way street. After listening for a while, demonstrate your understanding by using phrases like:

You feel that your contribution to the project has not been recognised…”

It seems like you need a fresh challenge…”

As I understand it, you sound frustrated with our current renummeration plan…”

It appears as if you have a point. Let’s explore this further by…”

If I hear you correctly, you’d like to attend an executive training workshop…”

Step 2: Pause before you speak

While you are listening, avoid the urge to interrupt or finish the speaker’s sentences.

Before you respond apply the motto, “Put your brain into gear before you put your mouth into motion”. Pause before you speak. Take a breathe. Count to three. Ensure that you are not talking over the speaker.

Step 3: Craft your reply

Before responding, ask yourself, “Is it worth it?” A question suggested by executive coach Marshall Goldsmith to help you think how the speaker will feel about your reply. A listener should not outshine the speaker. Don’t alienate the speaker with phrases like:

I knew that already.”

I never experienced that when I was in the sales division.”

Sure I agree, but have you considered the other side.”

I don’t agree. That’s just your opinion.”


Remember that a good listener’s concern is to understand the speaker’s feeling and point of view on a topic. Good listener’s will take these feeling on board, acknowledge them and before giving a reply, think about how the speaker will feel. Sometimes a good listener will only seek to understand, and not respond in the heat of the moment.

While listening is an under-rated skill, the ambitious executive uses it everyday. Polish your listening skills by acknowledging the speaker and their feelings while understanding the content. Good listener’s don’t interrupt and they carefully craft their response. Top executives realize that their listening skills are the hidden key to their success and further career progression.

RESOURCE BOX

Warwick John Fahy is the international executive speech coach for senior executives, business leaders and entrepreneurs who need to influence clients, investors, shareholders and team members. His highly practical approach and deep cross cultural intelligence have made him a sought-after business presentation coach throughout the world.

Warwick is the author of the acclaimed book, The One Minute Presenter – 8 steps to successful business presentations in a short attention span world. For free executive speaking tips visit http://www.oneminutepresenter.com/blog

To arrange presentation skills training or coaching to build your executive presence visit this web site.

For a media interview call +86 1391 786 7502.

Copyright 2010 Warwick John Fahy All rights reserved.

Your attention span is like a watermelon

180px-watermelonsAccording to Wiki, your attention span is the amount of time you can concentrate on a task without becoming distracted. Your ability to focus attention on a task is related to your success in achieving your goals.

As presenters we are relying on our audience’s attention to stay focused on our presentation, learn our key messages and act on our takeaways.

But just how realistic is this?

Not very. Take a look around. Nobody is listening. They are not paying attention to you. They are not focused on your presentation, your messages or takeaways.  Their attention span is more like this:

smashed-watermelon

It’s fragmented. In bits and pieces.  And it’s not their fault. So what are you going to so about it? As a presenter of information you are responsible for getting your messages across. If the audience don’t get the point. It’s your fault.  If they become distracted, bored or dis-engaged during your presentation. It’s your bad.

So what can you do to stop this (frightening) possibility from occurring.  First, understand more about attention spans.

Read more tips and articles on attention spans here.