Tag Archive for ‘produce your message’ at The One Minute Presenter

Tag Archive for 'produce your message'

The power of five minute modules

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on July 21, 2011

in executive presence and produce your message

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The content of your speech is like a diamond necklace. Imagine a string of stones on this necklace. Every diamond on your necklace is five minutes of content. Rather than delivering a data dump, these shorter modules help the audience digest your material and stay on track during your talk. Working your ideas into strong five-minute modules is the start of a great presentation.

Practice delivering these modules with different speech objectives from the Toastmasters manuals. I recently delivered five manual talks to identify five minutes of good content that I used as part of a 40 minute presentation. This polishing of content is the process that stand-up comedians use to refine their act. In the documentary Comedian, Jerry Seinfeld creates a new stand-up act. He went from comedy club to comedy club trying out new material and then reflecting on what worked and what didn’t. You can use a similar process.

Refine your content with these three steps: test-edit-test. Don’t just deliver a speech once. Instead, record every speech you deliver and listen to it. Observe when people laugh or react to parts of your speech. Extract those parts and try them again with a different audience. When different audiences react positively, you know you have good content. But what if your material flops? Try it on another audience. If it still doesn’t go over well, refine it and try it on a third audience. If after three times of re-working a story and it flops every time, drop it! Becoming more aware of how your audience reacts to your content is essential to being a better speaker.

Flexibility is the hallmark of all great presenters. You can ’string’ your talk with different ’stones’ of content depending on your speech message and audience. Each module could be delivered independently or as part of a longer presentation.

Express the big picture with your big idea

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Warwick

on July 16, 2011

in executive presence and produce your message

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Crowns are used to represent power and convey legitimacy to the person wearing them. But crowns are not only for kings. You can ‘wear’ one to represent your expertise. Your crown of expertise is your big idea and frames everything you speak on. It provides the context for your talk and helps the audience understand the big picture before you go deeper into detailed content. Let’s illustrate with four examples:

1. Rory Vaden in a recent talk in China explained his big idea as “take the stairs”. He used it as a metaphor to mean literally stay in shape and also symbolically as the pathway to success. It’s easy to understand, remember and pass along.

2. Simon Sinek, a professional speaker, has a big idea called “start with why”. Simon believes that before you decide on a career, you should first understand what drives you by clarifying your passions in life. All his talks are hooked back to this main theme.

3. Educator Sir Ken Robinson’s big idea is to “increase creativity in schools”. He delivered two famous talks to TED Talks (www.ted.com) on this topic. His humorous delivery was effective because it reinforced his core message.

4. Zappo’s, an online retailer, big idea is to deliver “wow through customer service”. Their customer-friendly service allows goods to be returned up to one year after purchase and offers free shipping both ways.

Your big idea is your crown of expertise. It is expressed in three to five words, and can be applied to your job, your experience, your background or just a topic you like to speak on with passion. Create a big idea for your next presentation to help the audience remember your main message. With a big idea, you can also better filter ideas and decide how relevant they are for your speech

Lessons when communicating to senior managers: Get to the Point

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Warwick

on July 7, 2011

in Master the Q&A, executive presence and produce your message

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A key skill to master when delivering your message is getting to the point. This is especially important when your audience are senior managers who are short on time and need to make decisions effectively before moving onto the next issue on their agendas. This is part of “Produce your Message”, step 3 in the 8 step journey of The One Minute Presenter.

It’s a challenging skill to acquire as it often requires a different approach.

Start with the outcome. Most busy executives need to know the range of possible outcomes before they can make a decision. Don’t hold back on the possible consequences of your proposal or a plan. If you wait until the end of your presentation, you are likely to get interrupted with abrupt questions.

Samples:

“In today’s presentation I will outline the new project X which has the potential to increase our market share between 3% and 25% I will explain why that range is so wide and ask for your decision on getting stage one moving at the end of the presentation.”

“The main reason we are having issues in our quality control is due to our change in supplier. I will outline the implications and make some recommendations on how we can reduce defects immediately.”

Know what your message is. Spend time to think about the key point or message of your presentation. In workshops we help managers acquire this skill by taking a longer explanation and gradually boiling it down to it’s most salient point. This will give you clarity on what the core point you wish to convey is and importantly will help you deliver it concisely to your audience.

Samples:

“In a nutshell, the main message from today’s presentation has been the urgent need to align project controllers with the current priorities of the project managers. After lunch we will discuss how we will implement this in the next quarter.”

“In today’s presentation, I will explain our plans for 2011-12. The takeaway message is ‘maintain premium clients, expand into business parks’. Let’s start with our existing client base…”

Don’t be afraid to emphasis your message. Just because you said your message once, doesn’t mean the audience understood or remembered it. Think about different ways of conveying the same point.

Samples:

“Executive presence is the key to building up an effective leadership team.”

“Our senior managers need to become more influential. Executive presence should be part of their development plan.”

Be brief and then be gone is the best advice you can have when delivering to senior managers. Spend time to craft yoru message and then refine it so that you can say it in the fewest possible words.

Two Key Executive Speaking Skills: Get to the Point and Project your Voice

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Warwick

on March 5, 2011

in Deliver with Style and produce your message

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: Crestock Photos

The opening of The King’s Speech, starts with the King stammering his way through a speech in front of 120,000 people. While you may not face that level of pressure, having the ability to deliver effective presentations is an important skill to fast track your career, especially into senior ranks. Often a better presenter will be promoted ahead of a manager with superior technical skills. As an executive speech coach, I am invited to work with senior executives to help them iron out difficulties they have communicating with their key stakeholders, like board of directors or clients. Here we examine two common obstacles facing managers and executives in China and suggest a few solutions. Don’t worry, none of them involve smoking cigarettes or putting marbles in your mouth!

Obstacle One: Getting to the point

Many business presenters struggle to get to the point. They over-elaborate and leave audiences wondering, “What’s your point?” half-way through the presentation.

Sometimes changing industry is the cause. Jessie Wang, a 15-year veteran from a Big 4 consulting firm, switched to become an in-house tax specialist for a high-end real estate developer. Unlike her previous experience, where after submitting a client report, she had no connection with follow-through, now commercial directors expected advice and recommendations on how to implement a project. Although everyone regarded Jessie as an expert, frustrations emerged in meetings and telephone calls with the directors. Jessie gave rambling presentations covering tax legislation in too much detail. Her audience simply wanted to grasp the main point quickly and directly. Under time pressure and with millions of dollars investment on the line, they needed the best advice to make a decision and move on.

The solution worked on two levels.

Firstly, I helped Jessie understand how to construct a message-based presentation using a technique called the inverted pyramid. This technique puts the crucial information and message at the start and adds supporting points in decreasing order of importance. This executive summary approach uses the opening one to two minutes to outline the core message and key points to the audience who can then relax as they know where the presentation is heading. Secondly, to help Jessie adopt an in-house expert approach, I introduced a framework into which Jessie could slot her content. I work with 12 presentation frames and selected one that enabled Jessie Wang to cut out the irrelevant technical details, and finish the presentation with a strong recommendation. One approach divides the content into three parts; the problem, a range of possible solutions to address this issue, and finally a recommendation with caveats.

The resulting shorter, more outcome focused meetings helped lower tensions and improve key relationships with the commercial directors.

Obstacle two : Improving vocal projection

A common theme in The King’s Speech was vocal projection and this is a common obstacle facing many presenters. Jacky Li works in a Beijing professional services firm and as a new partner is expected to represent the company at industry events and bring in new business. Like many technical experts working in finance, IT, and engineering, Jacky is naturally an introvert, and is brilliant working with numbers and processes. Over the years by going deeper and deeper into his expert silo, he has secured consistent promotions. However, at this stage in his career, he needed to switch from being a technical expert to a more outgoing executive working with a wider range of stakeholders.

Two barriers stood in the way. Firstly, a lack of confidence at the daunting task of this expanding and unfamiliar role. This is common for newly promoted executives who find that their new portfolio includes a skillset that they have never developed. Secondly, Jacky had a very quiet voice, also common with introverts. This was not a problem when communicating one-to-one, but became a major fear factor when facing prospective clients or a conference hall full of industry peers.

Jacky worked on a plan to make steady and measurable progress on his voice which would also improve his confidence levels – a virtuous cycle. I applied a range of approaches to expand the range and volume of his voice. Warm up exercises were borrowed from opera singers, exaggerated vocal emphasis techniques were taken from improvisational theatre acting and scientific measurements were made with decibel readers. I provided a safe and supportive environment for Jacky to stretch his comfort zone.

In about one to two months, Jacky could clearly hear, see and feel the change. He had received some positive comments from his colleagues while in a client sales meeting, he could see that when he projected his voice with more confidence his audience paid more attention. This all helped Jacky feel more confident and as a result he was able to start to fill his new role with more energy.

Conclusion

Getting to the point and increasing your vocal projection will make a significant improvement to your presentations. Another take away from The King’s Speech is that hard work and persistence will triumph any current deficiency you have.

About the Author

Warwick J Fahy

“I work with high-potential senior executives who need to be more confident and influential with their key stakeholders. I help the executive quickly and powerfully express their opinions into message based presentations - even when under pressure.” Learn more about who I help here.

Warwick is the author of “The One Minute Presenter: 8 steps to successful business presentations in a short attention span world”. Buy or download the book here.

Now available on Amazon.com.

If you have ever sat through a presentation and felt like this picture, then give us a call. We help executives learn how to get to the point and create memorable and persuasive presentations. Call us on +86 21 6101 0486

: “Ever feel like the presenter is making too many points?”

Photo credit: Piotr Bizior

Toastmasters: How to deliver an impromptu speech

Published

Warwick

on December 13, 2010

in Deliver with Style, Resources, You the Presenter, eye contact, presenter and produce your message

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One very important skill to master is to appear certain and confident while you are delivering an unprepared speech. In this training - targeted at Toastmasters - you will learn to

Open with certainty

Structure for clarity

Close with confidence

In this 29 minute training presentation, Warwick John Fahy shares his experience in a high energy, often humourous experience which includes Warwick delivering a 2 minute unprepared speech at the end of the training - combining the lessons he has just delivered. You can download this training here (MP3, 26.6MB)

Warwick John Fahy is a Distinguished Toastmaster with almost 10 years experience as a Toastmaster delivering speeches in both English and Mandarin. Warwick was awarded the Presidential Citation in 2007 for his leadership in doubling the number of clubs in China and helping China move to district status.Warwick is an executive speech coach working with senior executives in multinationals across Greater China to help them become more influential with their key stakeholders.

Other Toastmasters trainings:

Four tips for technical experts who need to present to senior management audiences

Published

Warwick

on December 13, 2010

in Deliver with Style, Resources, executive presence, produce your message and treasure your audience

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: business plan from Crestock High Quality Images

I recently conducted a survey on how technical experts – like finance executives – can better present themselves to senior management. Here are some of the insights from the survey, the common problems faced by presenters and some solutions on making sure your next presentation to senior executives is received in a positive light.

Common problems faced by technical presenters

Technical presenters have a strong tendency to focus on the ‘how’ of the content rather than the outcome. Technical presenters tend to either over explain the technical aspects of their presentation, even though they are facing a savvy audience who have a good grasp of the technicalities. Or they get too bogged down in the numbers and miss the overarching purpose of the presentation, meeting or conference call which is often to help the senior executive to make a decision.

I would like to share four tips that you can apply to improve your presentation skills when communicating up to a senior executive audience.

Tip 1 : Understand your audience’s motivations so you know why are in this meeting

In The One Minute Presenter, a key step is Treasure your Audience. The main purpose of understanding your audience in detail is to go deeper into their motivations and hot buttons. This understanding helps the technical presenter prepare for meetings. Ask key questions like, “Why is the senior executive joining this meeting?” Is it to gain a brief overview on a topic, an update, a summary or to receive your input on a critical time-sensitive business issue which needs a decision?

Tip 2: Technical literacy quick check

When thinking about your content and how deep to go into the technicalities, think about the literacy of the senior executive on this issue. Are they familiar in depth with the issue? If they are, don’t start from the beginning when introducing the topic. Is the senior manager highly literate but not as familiar with the local differences on which you are an expert? Then skip explaining broad concepts and get into the specifics. Don’t worry if you skip too far ahead, the senior executive will ask you a question.

Tip 3: Think through your presentation’s timing
When you are preparing your content or your slide presentation, ask yourself how much time you have to deliver. If you have twenty minutes and twenty slides of packed data charts, are you allowing yourself enough time for the audience to digest them? Is there a better way to extract your message from each slide and highlight it in a clear slide? Consider using handouts when you need to pass on a record of the data to your audience. Build in some time for questions into your presentation time in case you are asked a series of questions or time is cut from your delivery time. If you have twenty minutes to present, then arrange fifteen minutes of content.

Tip 4: Produce your message for every presentation

Even if you are delivering a frequent update for a weekly management meeting, think about what your message in a nutshell is for every meeting. Press yourself to find a link between your message and the motivations and interests of the senior executives. The more relevant you can make your message to their driving issues, the more likely you are get their attention and receive positive comments. You have to speak to the issues that are important to senior management. They often look at the same topics in a different light. They are more likely to take a broader look or apply a wider scope to the topic. Remember that they are likely to have shifting priorities based on the current state of the business. Are you able to link your topics to the major issues like total revenue, profit margins, share price, market share, and others. Can you fit your topic into those issues?

Conclusion

While you are a technical expert and are valued for the insights you bring, when facing senior management you may need to adjust your content and dig out a message that is in line with the senior executives current reality.

About the Author

Warwick J Fahy

“I work with high-potential senior finance executives who need to be more confident and influential with their key stakeholders. I help the executive quickly and powerfully express their opinions into message based presentations - even when under pressure.” Learn more about who I help here.

Warwick is the author of “The One Minute Presenter: 8 steps to successful business presentations in a short attention span world”.

Now available on Amazon.com.

‘It’s Trendy To Be Free’ - Lady Gaga At Poland Show: What can you learn about presenting a clear message

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Warwick

on November 29, 2010

in Create Your Connection, Deliver with Style and produce your message

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Successful business presenter?

An essential part of business presenting is having a clear message and making sure that the audience come away with the same message you intended to deliver.

In the pop music world where it’s fair to say most people have short attention spans, we can learn a lot from pop diva Lady Gaga. Recently Lady Gaga managed to take a stand against an issue and at the same time mention her new album numerous times (Born this Way) and still arouse the love / hate responses she is known for. One article on Lady Gaga had over three thousand comments. Not many blogs can rival that response!

So what can we learn from Lady Gaga:

1. Clearly define the issue.

Lady Gaga starts off with a succinct definition:

“The funny thing is that some people reduce freedom to a brand,” Gaga said between tears.

This is a great tagline (with pop diva emotion) that positions her against her pop rivals. By clearly defining the issue, she is now ready to lay out her position.

2. Give your opinion on the issue

Lady Gaga now states her opinion on this pressing issue:

“They think that it’s trendy now to be free. They think it’s trendy to be excited about your identity. When in truth, there is nothing trendy about ‘Born This Way.”

Did you notice the beautiful bridge to her album. Sentence starts with talking about the issue and ends with bringing the attention to her key message - which in this case is her album.

Now, having made the segue, it’s time to hammer home the message:

3. Deliver your message vividly

A powerful way to connect with an audience is to use a metaphor:

“‘Born This Way’ is a spirit, and it is this connection that we all share.”

This metaphor has now linked her message to the audience. Now it’s time to get vivid and have a dig at her pop rivals:

“It is something so much deeper than a wig or a lipstick or an outfit or a [expletive] meat dress. ‘Born This Way’ is about us, ‘Born This Way’ is about what keeps us up at night and makes us afraid.”

Injecting emotion and making her message relevant to people’s lives is another technique that business presenters can use although probably in a toned down fashion.

So while you may not know who Lady Gaga is or whether you love or hate her, make sure that you take away these important lessons:

1. Clearly define your issue

2. Give a direct opinion

3. Use vivid language to deliver your message

e-book download : A copy of The One Minute Presenter for only Usd10 here.

Senior Finance Executives: Are you struggling to convince your boss in your presentations?

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Warwick

on November 17, 2010

in produce your message

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Learn how to turn your technical presentations into engaging message-based presentations that get your boss’ attention and will cut your presentation time in half

Technical ability alone will not help senior finance executive’s get promoted
Many senior finance executives in China have risen the corporate ladder on the back of their solid technical ability and operational skills. They have been able to ride the massive growth in China over the past decade by combining a strong technical grasp and an aptitude to understand their client’s needs in compliance and financing.

These senior executives are often held up as future country or regional Chief Financial Officers (CFOs). However, one significant obstacle awaits many finances executives – their strength in technical issues. Many senior finance executives are too focused on the details, the process and procedures. So when presenting to CEOs, board of directors or overseas directors, they are frustrated by their inability to get their point across without being bombarded by direct questions, interrupted constantly in their presentation and feeling of being harassed by senior management. While technical skills got them to where they are today, they can’t take them any further in their careers.

It doesn’t have to be that way. They don’t need to be stuck here forever.

Senior finance executives who can present effectively are highly marketable
Presentations to senior management often cause nerves and tension in any presenter. Many technical presenters – especially in finance – are naturally introverted and when faced with A-type personalities they are often talked-over or easily interrupted. However, by learning some important skills in presentation creation and delivery, even shy and quiet presenters can learn how to get their point across to their CEO in a concise, crisp and engaging way. Importantly, their presentations can be delivered in a much shorter time – which both the senior finance executive and the CEO and directors appreciate! Having a reputation as a CFO who both understands the business and can deliver sharp presentations is a great asset to career promotion. Once learned, these skills deliver a fantastic return-on-investment year-in, year-out.

So if you are currently stuck by delivering overly detailed technical presentations to a group of frustrated senior managers, you are not alone.

Too much information often kills the effectiveness of your presentation
If any of the above sounds familiar, don’t worry, you are not alone. In fact, you are in good company. Most senior finance people have similar issues. Being technical experts means you are focused on process, procedure, the small nitty gritty details of data. All of which is essential – and desirable - in finance executives. However, when you reach the C-level, these technical skills become less important as the core task of an executive is to make decisions and communicate them throughout the organisation. All highly effective executives are superb communicators and presenters. Today, when hiring decisions are made on the CFO or CEO role -the ability to engage with internal and external stakeholders is one of the most important competencies.

However, as a finance expert, you can’t be expected to automatically know what it takes to create message based presentations that engage your audience in the shortest possible time – you are not an advertising company. The good news is that help is here and you can learn these skills.

Advice from The One Minute Presenter
To take a step away from being a technical expert and learning the craft of an effective executive communicator, you first need to understand taglines.

What is a tagline?
Taglines are short catchy marketing phrases which sum up the promise of a brand (or product or movie), and are designed to be memorable and easily passed through a target audience. A good tagline can stand the test of time and become synonymous with a company or product. The 1975-2005 “Don’t leave home without it” from American Express and the 1988 “Just do it” from Nike taglines show how the power of taglines can carry over into building the world’s most valuable brands.

What is your tagline?
Take a look at your next presentation. Use these steps to form your tagline:

1. Write down your happy ending in 25-50 words. In other words what do you want to achieve at the end of the presentation. What do you want the audience to think, feel and do. Be as specific as you can.

2. Take a break and come back to this paragraph. Highlight key words or phrases. Now imagine you only had time to deliver one sentence to your audience. Keep the value and meaning of your message. Rewrite it in 10 words or less.

3. Put this aside for several hours or longer. Come back and see which words really sum up the essence of your message. Pick out your key words or phrases.

For The One Minute Presenter, our nine word tagline is “successful business presentations for a short attention span world”. We use two key phrases: successful business presentations and short attention spans.

You now have focus in your presentation. This will help you structure your presentation framework. You can check your supporting points, and choice of visuals (charts, graphs, statistics) against your key words. Ask yourself, “How does this support my key words?”
With practice, you will be able to quickly get to your key words(s) in a shorter time. It will be a challenge the first few times you try this exercise. Stick with it. You need the focus to capture and engage today’s audiences. The clearer your message, the more effective your presentations.

Be aware when you present your ideas
Make your message tangible. Don’t make your audience work it out. If you make them think during a presentation, then while they are thinking, they cannot be listening to your subsequent words. Dr. John Medina, author of Brain Rules, vividly demonstrates how the human brain is ill equipped to handle two processing tasks simultaneously. “Driving while talking on a cell phone is worse than driving drunk.” This is because the human brain uses something called the attentional spotlight. The attentional spotlight, according to Dr. Medina, cannot multitask which means cellphone-talking car drivers have the same reaction time (when stopping) as a drunk driver. So don’t make your audiences think! Do the thinking for them. Know where you want to take them, shape a clear concept of your overall message, use stories to engage and bite-size your content with slogans, soundbites and taglines. Puzzles are great for long train and plane journeys, but not for successful business presentations.

Many CFOs have benefited from The One Minute Presenter coaching
I work with many CFOs from multinationals around Greater China. Just recently, after helping one senior executive to understand how to create a message-based presentation from their technical data, she told me that her presentation to the board of directors went much more smoothly and took less time than previous years. Importantly, she was interrupted much less with sharp questions. She is now able to apply these skills in other areas of her work, such as conference calls, client meetings and internal senior manager briefings.

So what now?
If you are ready to take a step up in your career, and want to learn how to be a more powerful communicator, then visit www.oneminutepresenter.com and download a free chapter on how The One Minute Presenter system works to help you develop more executive presence.

About Warwick J Fahy
Warwick works with high-potential senior finance executives who struggle to get their point across and influence their key stakeholders. Warwick helps the executive gain respect by quickly and powerfully expressing their opinions - even when under pressure.

Warwick is the author of “The One Minute Presenter: 8 steps to successful business presentations in a short attention span world. Warwick can be reached on +86 21 6101 0486.

Speak with Executive Presence

Published

Warwick

on March 29, 2010

in Visual presentations and produce your message

. 3 Comments

Find the story from your numbers

Executive presence is essential to stand out in your organization. It frames your other credentials. If you had a beautiful painting, it would be a shame to use a cheap frame, detracting from the wonderful artwork. Executive presence is like the frame. It can enhance or diminish. When an executive with presence speaks, others listen. Every time you are in front of your senior management, they judge whether you have what it takes to step up to the next level. Not only your technical ability but also the very important aspect of projecting yourself confidently.

Paint stories from your data

One very common mistake seen in presentations is the data-dump. Executives, especially from finance or technical backgrounds, often cram charts and number-packed tables into their PowerPoint presentations. While there is no doubt that data is important, a key question is, “How relevant is it to the audience you are facing?” Senior management are usually pushed for time and want to get to the point, make a decision and move on. Instead of reciting this quarter’s financial data slide-by-slide in great depth, step back and ask yourself, “What is the story behind these numbers?” By all means show charts and tables on a slide or handout, but while you are in front of senior management elaborate on them. Use these questions to turn data into an anecdote: What are the implications of the numbers? What does this mean for the business in the next quarter or year ahead? What actions need to be taken? What decision needs to be made as a result? By then answering those questions you will move towards what the numbers mean for the business. Help senior management see the trends, the big picture and the direction emerging. They will appreciate the extra clarity of your presentation.

What can you do to move away from data-driven presentations? Take a look at your next presentation and find the story that the numbers are telling.

Are you an Executive? Learn how Warwick helps ambitious executives speak with executive presence here.

Tagline Your Messages

Published

Warwick

on December 8, 2009

in produce your message

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Tagline them

Have you ever been asked to prepare a 40 minute presentation and then just before you come in to deliver it, be asked to ’slim it down’ to 20 minutes?! I mean what are you meant to do? Speak twice as fast? Cut out the verbs?

A way to be always ready for this challenge is to properly message your presentation. I call this taglining. Consumer companies use taglines to create a memorable phrase that is linked with their brand. For example, since adidas introduced their “Impossible is Nothing” tagline, it has become part of their target audience’s vocabulary. I call this type of message a ‘meta-tagline’ which summarises a broad theme or direction. Your presentation should have a meta-tagline. You can think of it as your high concept or movie title. (eg It’s a Wonderful Life, Saving Private Ryan, Snakes on a Plane).

The main benefit of using this approach is that – together with framing – it helps you think more clearly about the key messages that you want to deliver. This is important as today’s audience are busy, overloaded with information and distracted by mobile devices. You need to be able to deliver your key messages in a short time and make them memorable.

This is quite a challenge. Especially when most presenters can’t even remember their own presentation! Reading off crib notes, turning around to speak off the screen or frequent looking up or down are signs that the presenter has not prepared adequately.

Once you have a meta-tagline, go down through your presentation section by section and ask “What is my key message here?” How could you summarise it into a short sentence or tagline. This requires some thinking and can be difficult when you first use this skill. Once you have completed this, you should have an overall message or concept (meta-tagline) and between three to five messages summarising the main section content.

Your messages can now be easily written on a card and memorised. With clear messages, you can tie your content together more naturally and then the content (data, statistics etc) are used to support your message. This approach makes you bulletproof to shorter presentation times and ensures you have clear messages throughout the entire presentation.

Examples of Meta Taglines:

Too broad – Quality Concerns

Too long – The most important quality concern we have today is in manufacturing

Good example – Three Essential Quality Changes

Examples of Taglines (for sections):

Too broad – Data insufficient

Good example – Two data gaps we must monitor

The One Minute Presenter