Tag Archive for 'introvert'

Speech Analysis by The One Minute Presenter on Susan Cain, the power of introverts

Susan makes a case that while much of Western society favours the extrovert, introverted people contribute a lot to the world. This well supported talk explains that contribution and makes a call to action.

You can watch a video of this speech here.

Here is my breakdown of the speech. The things that are great about the speech are:

  • Steady confident delivery with clear voice and pacing

  • Mixture of evidence to support ideas (anecdotes, examples)

  • Good soundbites dropped in

  • Clear call to action

  • A metaphor that unfolds throughout the talk

The areas that could be improved include:

  • A tendency to qualify statements

  • Repetitive gestures

The things that are great about the speech are:

Steady confident delivery

Susan is well prepared and delivers a very confident talk with a clear voice and pacing that is comfortable to follow along with.

Illustrated the problem of introverts with anecdote

Opening anecdote about going to camp.

1:00-1:30 Camp cheer example got a good laugh. Message behind anecdote: Being quiet and introverted needs to be changed

Personal anecdotes

14:00 Grandfather anecdote

15:30 Published book. 7 years.

05:00 Examples of how our environment does not support introversion

Schools designed for extroverts. Classroom has pods of desks. Lots of group work – even in maths, creative writing. At work. Open plan offices. Leaders more likely to be extroverts.

Good soundbites dropped in

3:30 when it comes to creativity and leadership we need introverts doing what they do best

07:00 Examples of introverted leaders. Everyone is a mix of introvert / extroverts.

10:30 There’s zero correlation between being the best talker and having the best ideas.

11:20 US favours man of action over man of contemplation

13:10 Let introverts be themselves

Humour points

1:00-1:30 Camp cheer example got a good laugh

15:55 Talking about introversion

Clear call to action

Susan concludes the speech with a clear call to action

16:45 Three calls to action

  1. Stop the constant group work
  2. Go to the wilderness
  3. Take a look at what’s inside your suitcase

A metaphor that unfolds throughout the talk

It was only at the conclusion that I really got the metaphor of the suitcase and it’s a good one. The idea of showing other people what’s inside your suitcase can be interpreted as sharing with others your passions and deep seated motivations which may not be obvious from the outside.

Prior to this I wondered whether the suitcase prop was impactful:

First minute of talk, Susan was holding the bag packed for camp. My impression at this stage was that it didn’t add much impact or value.

13:30 Call back to suitcase. Takes out three books. Which transitions to story of her grandfather. I felt that this was low impact again.

It was only in the conclusion did I see the idea that Susan was driving with the suitcase prop. Be conscious when using props, always ask yourself “Is this the best way to illustrate this idea?” “Is this the most memorable way to express the idea?”

Areas that could have been improved:

A tendency to qualify statements

When you have a point of view, you need to support it in a way that sways the audience to your view. I found the repeated qualification of statements to lessen the impact.

07:30 I actually love extroverts. Some of my best friends are extroverts.

I find the “some of my best friends” phrase to be a particularly poor choice of words. The history of this phrase is often found in divisive discrimination cases around race, religion and sexuality. You can find an interesting background to this phrase here.

While I don’t think Susan made this connection consciously, the frequent usage of the phrase as a defence to discrimination takes away from her impact at this point in the speech. As a former corporate lawyer, I would expect her to be aware of its connotations. I believe that there is no need for Susan to say that she loves extroverts because I don’t believe anyone was thinking she was out to attack extroverts. She is simply making a case for introversion to be given its space and this does not need to be qualified.

Warwick’s coaching tip: When you are presenting your ideas to influence people, focus most of your energy on making your case and supplementing your message and point of view. If you deliver in a sincere and confidence manner, there is no need to argue the other side too. However, in your preparation and research stage, it is prudent to learn as much as you can about different opinions and perspectives so you can consider them while formulating your own message.

Repetitive gestures

04:45 Susan tends to use the same gesture over and over even when it’s not linked to the message. Gestures are best used when they add impact to a message or idea you are expressing. Most of the time speakers have a favorite gesture they tend to overuse, it starts to become an issue when the gestures distracts the audience from the message being delivered. Interestingly, this type of over-gesture is something I often see with extroverted speakers!

Conclusion

This is a well built presentation that makes a case and supports it with a range of evidence. While a couple of areas disrupted its flow, the overall metaphor of the suitcase was good. I would rate this a 7 out of 10.

About the Author

Warwick J Fahy

Warwick helps C-level executives, working in multinational companies based in Greater China, who struggle to get their point across and influence their key stakeholders. Warwick helps the executive project their message with confidence allowing them to express their opinions powerfully and gain respect from senior managers even when under pressure.Learn more about who I help here.

Warwick is the author of “The One Minute Presenter: 8 steps to successful business presentations in a short attention span world”.

Now available on Amazon.com.

Sign up to “52 Tips to more confident public speaking” newsletter at www.warwickjohnfahy.com

Can introverted executives lead with executive presence?

The introverted executive

I work with C-level leaders to help them become more effective leaders by speaking with executive presence. We work on the inner game and the outer game. The inner game is all about the person and is essential to expand the awareness of self confidence of an executive before they then work on polishing their performance in the outer game. Today we will look at the inner game and especially focus on introverted executives.

I mainly work with executives from technical disciplines like finance and engineering and meet many senior leaders who tend to be introverted. One way to spot an introvert is in a crowded room, like at a networking function. The extroverts will be the centre of attention with a group of people around them being kept rapt in the conversation. Introverts tend to be off to the side, perhaps in one-on-one conversation. While there is not right or wrong here, being an introvert can get in the way of becoming an effective executive.

I have been called in to work with executives that were avoiding speaking in public, like at conferences or even at internal events. This limits the executives ultimate career potential in the long term, but in the short to medium term can impact the business. People look to leaders for direction. When a leader shuns public communication this makes his job harder. Successful CEOs like Doug Conant, former CEO of Campell Soup used to spend one hour a day writing handwritten cards to his employees which is an excellent way to connect on a personal level. That requires a real commitment which I don’t seen many people making on a consistent basis. At it’s worse, a void of communication is filled with rumour, uncertainty and indecision as people are not clear on the company’s strategy.

Here are three things to consider for introverted executives:

1. People judge you on what they see

Many senior executives believe that the quality of their technical ability, great ideas or strategic thinking compensates for their unwillingness to go and engage with people. Certainly they are assets, but for senior executives their main job is communication. Without communicating they are not fulfilling their primary purpose.

Doug Conant in an interview with Harvard Business Review said, “People are not mind readers. They don’t know what you are thinking as a leader, they hunger to know. They hunger to know you. And they are going to judge you from what they see, unless you tell them differently.”

This desire to know the CEO means that when you speak, people are paying more attention to the words you use and the way you speak, than when the finance director is presenting. That’s because people want to know, understand and believe in their leaders.

Introverted executives often send the wrong signals. Conant gave this example:

And when I was in a meeting, I might be off to the side and look very unapproachable and what people didn’t realise was, was that I was very shy and was nervous talking to people.”

People cannot read your mind so if they see you being unapproachable, they assume you are unapproachable. If they see your presentation and you are not being articulate and clear on the company direction. They assume you don’t know the direction.

All executives can benefit from becoming more self aware of how they are communicating with the people around them. Spend the next week, becoming very focused on the words you use every time you are in public with people from your business. Watch what you say just before and after the meeting, ask yourself, “Will what I am about to say help clarify the situation.” don’t speak unless the answer is “yes”.

2. Self awareness leads to self expression

Becoming more self-aware is an important first step. Many executives hit a ceiling in their careers when their technical abilities can no longer compensate for their lack of presence and effective communication.

Introverted executives needs to face the situation head-on. Conant took the brave step in his time at Campell Soups:

I’m just going to tell them I am an introvert. If you see me standing off to the side, don’t say ‘there’s Doug he’s being aloof again’, say ‘there’s Doug he’s being shy and I am going to bring him into the conversation’.”

If you feel you need support in getting ready with your presenting or managing company meetings or delivering at public conference, reach out to your line manager or HR director. Ask them for help. The impact can be immediate and positive, as it was for Conant:

And as soon as I did that it was such a freeing feeling. The power of declaring yourself and telling people what was really going on. They were more than willing to engage with me in a different way.”

When you face up to the reality of a situation and tell people, two things are apparent. Firstly, you are now clarifying why you sometimes act the way you do. Once you have told people, they will immediately “get it”. Secondly, you connect with yourself in a way that builds your authenticity – another key competence in executive presence. There is nothing more powerful, more engaging and more convincing than an authentic speaker.

3. It’s never too late to change

In my practice, I work with senior executives who can range from their late 30s to late 50s. Sometimes I am faced with an executive who asks “Can I really change?” The answer is simple, you can change if you decide you can. Conant realised this after he had faced his introversion:

Then I kicked myself that it took me until I was 49 years old to realise I could say that. I was so self conscious and nervous about it. It’s been incredibly freeing. The more I acknowledge that I am an introvert, the less of an introvert I have been. “

I have consistently found that when people face their problems head-on and work on improving them, great things happen. Shy executives have discovered that they can give engaging presentations to hundreds of people, and enjoy it. The people around them notice and their leadership is viewed in a new, positive light.

Conclusion

Whether you are introverted or not, these three lessons will serve you on the road to becoming a more influential executive:

  1. People judge you on what they see

  2. Self awareness leads to self expression

  3. It’s never too late to change

This blog was inspired by listening to an interview with Doug Conant, former CEO of Campell Soup and Nabisco on Harvard Business Review. You can listen to the interview here. The section on being an introverted leader starts around 9 minutes in.

About the Author

Warwick J Fahy

“I work with senior executives working for multinationals in Greater China who lack the executive presence to effectively influence key stakeholders. While these executives are very smart, very knowledgeable and highly capable, a key piece missing. Their executive communication skills need polishing. I help executives build a strong foundation in executive communication so that they are able to better think, speak and act like a leader to set and implement strategy. Recently, we helped a CEO turn his communication style from being nervous and uninspiring into a more engaging, confident and purposeful executive.”  Learn more about who I help here.

Find out whether your executive team is performing to the best of their potential with Warwick’s article “10 Warning Signs Your Leaders Lack Executive Presence”. Email me and I’ll send you a PDF version.

Warwick is the author of “The One Minute Presenter: 8 steps to successful business presentations in a short attention span world”. Warwick is author of the forthcoming book ‘Speak with Executive Presence in China’

Now available on Amazon.com.

Sign up to “52 Tips to more confident public speaking” newsletter at www.warwickjohnfahy.com
©2011 Warwick John Fahy